Look at TV commercials for inspiration as how to tell a thirty-second story clearly and effeciently. Great commercials are made with a ton of economy, discipline and smart choices. Also, many times they start in a very familiar situation so that the audience gets oriented quickly and knows exactly where we are….then you can take a leap into “the fantastic”, if that’s what you want to do, or turn the everyday on it’s head for comedic effect.
These four Chef-Boy-Ar-Dee commercials are good examples for Clarity.
Chef Boyardee “Blankey”
Chef Boyardee “Solider”
Chef Boyardee “Timeout”
NEW! Chef Boyardee Commercial